Our Story

Diamonds are known for their beauty. However, its most remarkable quality lies in its strength and ability to endure the most extreme pressures before becoming the prettiest of stones. 

Diamonds can survive because they can evolve and This is how GUASHE is born. With a woman who shined like a diamond after a process of self-rediscovery and personal growth.

Her evolution through conscious exercise and a completely new lifestyle dusted her off and made her unbreakable.

Because we believe one thing is certain: we are all diamonds whose luster needs to be polished.

GUASHE is a vision that became a reality.

For our owner and CEO, the brand needed to represent inclusion, but also progress. GUASHE seeks to give women a boost of confidence while they embark on their own self-discovery journey.

Our eco-friendly sportswear wants to solve some issues affecting women’s confidence within the fitness industry and implement clothing solutions that help them celebrate their uniqueness. 

We provide pieces that are in tune with the inner beauty of your body. 

Because WE LOVE WHO YOU ARE.

Our hexagonal logo is formed by circles that characterize individuality and uniqueness, both GUASHE’S core values.

The connection between them creates the shape of a diamond, a symbol that illustrates how much togetherness and progress means to us. 

Product

GUASHE is a women’s eco-friendly sportswear brand specialised on the creation of practical and adaptable clothing for a wide range of bodies and for different sports practices. 

We stand out in the market for our variety of colors and combinations.

Our focus is to offer a product that accentuates the beauty of different body shapes through waist compression technologies with high-end fabrics and comfortable designs. 

Our pieces are specially created to help you develop your full fitness potential while wearing playful colors and chic styles.


Our company’s DNA represents the qualities of a diamond: the more we work on ourselves the shiner we become. We think that beauty and luster only start from within.

We foster mindfulness and wellbeing through conscious exercise.

We promote life with intention and purpose.

We want to encourage you to love and hug your identity and to use your body as an instrument to thrive.

We want to dress the mum, the entrepreneur, the student, the blogger, and every woman with a motivation to evolve. 

We want to reveal their individual beauty through sustainable fitness clothes with color and quality.

Sustainable and Social Responsibility

Guashe is committed to creating a business that prioritizes the environment and the people. Although we are a start-up business, we are working hard to meet our sustainable goals. One day, we want to be able to source 100% recycled and renewable materials across all our products and packaging:

  • For now, the bags in which we send you the clothes are made with natural and fully biodegradable materials,
  • Our new collections are mostly produced with sustainable fabrics, while our packaging, including the bag, tissue paper and stickers, possess eco-friendly properties ranging from biodegradable to cruelty-free.

The global challenges we are facing can only be reversed if we all take part and contribute to the change. That is why our target goes beyond providing a sustainable product: we also want to make sure the companies we partner with also focus on ways to make the planet a cleaner and friendlier home for everyone. 

Sustainable factories that:

  • provide favorable working conditions, 
  • stimulate the use of more sustainable materials,
  • promote safe, environmentally friendly means of transportation. 

For more information on certificates, please contact our team.